Philosophy

During the day, children are often full of energy and are full of emotions, impressions and enthusiasm. Our motto is: Play like a little monster during the day and sleep like an angel at night under the sustainable Little Monster bedding.

Brand name

The name Little Monster was deliberately chosen to express our sympathy and recognition to parents. Although everyone loves their children dearly, we also know that children can take a lot of our energy. They can make a mess of your freshly cleaned house and that is why you can sometimes even stick them behind the wallpaper. But at the end of the day, they make us very happy and we affectionately call them little monsters. Hence 'Little Monster'!

The target group

Little Monster's target group are children aged 4 to 12 who are visually inclined and love funny animals and characters. The broadly chosen target group can be explained by the fact that the visual image is already attractive to a relatively young child, while the word jokes remain fun for much longer. In addition, Little Monster focuses on parents who prefer a unique, quirky yet quiet children's room. The puns really appeal to the modern parent by offering a wink to them and letting them know that we understand that children (however much you love them) aren't always angels.

Our brand philosophy

Our mission is to provide every child with a good night's sleep under a Little Monster friend. We strive to create a cheerful and high-quality textile collection with a funny textual twist. Because each character has its own story, the child gets a bond with his or her Little Monster friend and no longer has to be afraid of the dark.